Advancing into the middle East Marker: Dongfeng M-Hero 917 Launches in Dubai

Advance into the Middle East market, the brave accelerate going global

M-Hero Technology is a luxury electric off-road brand created by Dongfeng Corporation for the civilian product sector, dedicated to providing users with a world-class Eastern off-road experience, meeting and leading  off-road consumption needs.

On November 18, 2024, Dongfeng M-Hero 917 (international version MHERO Ⅰ)  was officially launched for sale in Dubai, United Arab Emirates,with a starting price of 399,000 Dirhams, approximately equivalent to $100,000. This marks an important step in M-Hero's global strategy, significantly enhancing Dongfeng M-Hero Technology's brand influence and product competitiveness in the Middle East market

At the launch event, Dongfeng M-Hero 917 won unanimous praise from the guests present with its outstanding off-road performance and unique design concept, resulting in 15 Dongfeng M-Hero 917 units being ordered on the spot.

New Benchmark in Luxury Electric Off-roading

Dongfeng M-Hero Technology Officially Enters the Middle East Market

With the continuous deepening of global economic integration, brand globaliztion has become a major trend in development. As a Chinese luxury electric off-road brand, Dongfeng M-Hero Technology has keenly perceived the vast potential of overseas markets and regards the globalization strategy as an important support for the high-quality development of the enterprise.

This year marks the 40th anniversary of the establishment of diplomatic relations between China and the United Arab Emirates (UAE), and the UAE is a comprehensive strategic partner working with China to build the "Belt and Road Initiative". As a model of luxury electric off-road vehicles, the Dongfeng M-Hero 917 made a strong debut in the UAE, Dongfeng M-Hero Technology and further enhancing the brand's recognition and influence in the countries along the "Belt and Road Initiative"

As the lyuxury electric off-road brand of Dongfeng Corporation, Dongfeng M-Hero Technology has ben committed to creating luxury electric off-road vehicles that represent the highest level of China's automotive industry, and the Dongfeng M-Hero 917 has earned the reputation of being the "First Luxury Electric Off-Road Vehicle in China," reshaping the new landscape of the global luxury off-road market. While the United States has the Hummer, Germany has the G-Glass, China has the MHERO

The Middle East region, with its complex and diverse terrain, is particularly suitable for the use scenarios of the Dongfeng M-Hero 917 and provides a vast space for the spread of Eastern luxury electric off-road cultrue. The Dongfeng M-Hero 917 will also bring a new experience of Eastern luxury electric off-roading to consumers in the Middle East with its powerful performance and intelligent technology, becoming a new benchmark for local consumers when choosing luxury electric off-road vehicles

Chinese M-Hero Advance into Global Markets

Let the world Withness the Charm of Chinese Luxury Electric Off-roading

The launch of Dongfeng M-Hero 917 in Dubai is not only a brilliant debut of the Dongfeng M-Hero brand in the international market but also an important milestone in Dongfeng Corporation's strategic layout of the luxury electric off-road brand in the middle East market

As of now, Dongfeng M-Hero 917 has passed the new vehicle access certifications from the European Union and other regions, and with the strong support of global partners, Dongfeng M-Hero 917 has entered 40 countries and regions worldwide, setting a new record for the speed of overseas market development by Chinese luxury new energy vehicle brands. While rapidly expanding into the global market, Dongfeng M-hero 917 is also conducting long-term road tests in global target markets to ensure its applicability and stability in different regional environments

In teh first half of this year, Dongfeng M-hero 917 conducted a month-long multi-terrain test in the United Arab Emirates, facing temperatures that often exceeded 40 degrees Celsius. It demonstracted exceptional stability and all-terrain capability during-off-road driving in the desert

In order to provide global users with higher quality automotive products and services, Dongfeng M-Hero Technology has also established a rapid service response mechanism and system in overseas markets, to offer more convenient and efficient after-sales service and user experience. In the future, Dongfeng M-Hero Technology will continue to adhere to innovation-driven development, uphold the brand spirit of "Fearless · Conquest", and strive to beconme a leader in the culture of luxury electric off-roading, providing more high-quality new energy products to the global market, and showcasing the strength and charm of  Chinese luxury electric off-road brands to the world